Lauren Livak Gilbert from the Digital Shelf Institute discusses how AI and agentic commerce are transforming product discovery and the future of the digital shelf.
Lauren Livak Gilbert from the Digital Shelf Institute discusses how AI and agentic commerce are transforming product discovery and the future of the digital shelf.
An emergency episode diving into Walmart's new AI engine 'Sparky' and how brands can optimize for it, similar to Amazon's Rufus.
Exploration of Answer Engine Optimization (AEO) and how sellers should adapt to AI-driven commerce engines like Rufus and COSMO.