Editorial Strategy

Answer

The hosts discuss structuring content teams and building systems for creative that performs across both brand and paid media.

Source: How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them on Marketing Operators.

Top episodes

1. 1. How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them

   Marketing Operators

   The hosts discuss structuring content teams and building systems for creative that performs across both brand and paid media.

2. 2. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Explores how brands should shift from buying 'reach' to buying 'culture' through creator partnerships and rewiring influencer strategy.

3. 3. E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

   Marketing Operators

   Discusses brand positioning, messaging, and product education as tools for conversion and growth.

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