Economic Modeling

Answer

Explores how economic volatility impacts marketing measurement and the shift toward econometric modeling to justify ad spend.

Source: Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores how economic volatility impacts marketing measurement and the shift toward econometric modeling to justify ad spend.

2. 2. Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analyzes ad spending milestones through 2026, focusing on how market pressures are reshaping statistical modeling and media effectiveness.

3. 3. Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey

   The Smartest Amazon Seller

   Expert insights on using advanced data modeling and Marketing Mix Modeling to optimize advertising and business growth on Amazon.

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