Chief Economist Jack Kleinhenz explains how the NRF models economic data to forecast the future of retail and consumer behavior.
Chief Economist Jack Kleinhenz explains how the NRF models economic data to forecast the future of retail and consumer behavior.
Explores profit velocity using simulations and behavioral economic principles to optimize ecommerce growth and spend levels.
Nielsen experts discuss adapting measurement approaches, specifically Marketing Mix Modeling, in response to economic volatility.