Economic Downturn Marketing

Answer

Explores marketing cognitive dissonance in a shaky economy, focusing on budget allocation and measurement adaptations.

Source: Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores marketing cognitive dissonance in a shaky economy, focusing on budget allocation and measurement adaptations.

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   Meta industry experts discuss AI, creator tactics, and marketing strategies adapted for economic uncertainty.

3. 3. Ep 221: AKNF - 5 key insights about advertising in a recession

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   Detailed insights from Pilothouse co-founders on how to handle advertising and KPI management during a recession.

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