Edward Upton of Littledata discusses the technical and strategic benefits of server-side tracking for ecommerce sites to ensure high data accuracy.
Edward Upton of Littledata discusses the technical and strategic benefits of server-side tracking for ecommerce sites to ensure high data accuracy.
A special mix episode featuring industry leaders discussing critical eCom operations, including user tracking for marketing purposes and scaling logistics.
Irina Poddubnaia discusses leveraging post-purchase tracking pages as a marketing channel to increase sales and customer satisfaction.