Frédéric Aubé of Cozey discusses the strategic decision to move from an e-commerce-only model to opening their first permanent physical retail location.
Frédéric Aubé of Cozey discusses the strategic decision to move from an e-commerce-only model to opening their first permanent physical retail location.
Part of the 'Road to Retail' series, this episode explores the high-pressure operational shifts and team management required when transitioning to a physical store.
Shopify's Head of Retail discusses the future of unified commerce and how DTC brands can successfully navigate the transition into physical retail environments.