Owen Garitty discusses the role of brand storytelling in enhancing e-commerce conversions and building emotional customer connections in a saturated market.
Owen Garitty discusses the role of brand storytelling in enhancing e-commerce conversions and building emotional customer connections in a saturated market.
Shopify Masters features Alyse Borkan of Rocco, who explains how storytelling and marketing a lifestyle (rather than just a product) drives e-commerce success.
JJ Resnick, founder of multiple 7-figure brands, joins the show to share how storytelling has been the central pillar for his global e-commerce success.