Mark and Ian discuss the 'Seasonal Specialist' ecommerce model, focusing on how to scale during peak periods and manage the business during the off-season.
Mark and Ian discuss the 'Seasonal Specialist' ecommerce model, focusing on how to scale during peak periods and manage the business during the off-season.
Jim Hoffman covers how to unblock growth by understanding your business's natural seasonality and factoring peaks and troughs into your marketing calendar.
This episode explores whether steady year-round sales are better than peak-heavy models and how to manage a seasonal ecommerce business effectively.