Ecommerce Product Management

Answer

Yuki Kinoshita discusses how Plufl managed viral growth through product pivots and lifecycle management.

Source: Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth on DTC Podcast.

Top episodes

1. 1. Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth

   DTC Podcast

   Yuki Kinoshita discusses how Plufl managed viral growth through product pivots and lifecycle management.

2. 2. Ecommerce: The 80:20 Product Rule

   Ecommerce: The Hammersley Brothers

   Mark and Ian explore the 80/20 rule, explaining why a smaller, well-managed product catalog often outperforms a complex one.

3. 3. Mastering the Growing Ecommerce Universe

   Retail Remix

   Retail experts discuss managing the complexity of growing ecommerce channels using PIM and CMS systems.

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