Yuki Kinoshita discusses how Plufl managed viral growth, product pivots, and lifecycle management to build a sustainable DTC brand.
Yuki Kinoshita discusses how Plufl managed viral growth, product pivots, and lifecycle management to build a sustainable DTC brand.
General Mills' Carter Jensen explains the shift to DTC, focusing on digital marketing, CRM, and the product development lifecycle for consumer goods.
This episode helps listeners evaluate if their sales hurdles are due to product-market fit or marketing execution, a core product management challenge.