Kara Babb discusses channel strategy, strategic prioritization in dynamic markets, and how to manage brand strategy across Amazon and other platforms.
Kara Babb discusses channel strategy, strategic prioritization in dynamic markets, and how to manage brand strategy across Amazon and other platforms.
Explores marketplace diversification and specific strategies for succeeding on Walmart.com as a complement to an Amazon-centric business model.
Discusses the rise of Walmart.com as a faster-growing alternative to Amazon and the strategic importance of expanding beyond a single sales channel.