Ian and Mark discuss how to align your website's navigation flow with how people shop to increase conversion rates, including specific mobile strategies.
Ian and Mark discuss how to align your website's navigation flow with how people shop to increase conversion rates, including specific mobile strategies.
Jessica Totillo Coster explores common website mistakes, highlighting how effective navigation and filters work together to reduce friction in the buying process.
A 'Badass Basics' guide to organizing your ecommerce navigation menu and collection filters to improve the customer shopping experience.