The Hammersley Brothers discuss building a profitable product mix, focusing on recruitment vs. back-end products and the core principles of ecommerce merchandising.
The Hammersley Brothers discuss building a profitable product mix, focusing on recruitment vs. back-end products and the core principles of ecommerce merchandising.
James Barron, former fashion buyer at ASOS, discusses the art of buying, product selection, and the convenience offered by ecommerce platforms.
Andrew dives into Facebook ad wins, highlighting how merchandising strategies and product positioning are the foundation of successful marketing campaigns.