Focuses on automating customer engagement via Email and SMS to increase revenue through intent analysis and personalized marketing campaigns.
Focuses on automating customer engagement via Email and SMS to increase revenue through intent analysis and personalized marketing campaigns.
Explores a 'less is more' approach to ecommerce marketing, teaching owners how to focus their strategy on ideal customers rather than trying to market every product simultaneously.
Mark and Ian Hammersley discuss fundamental misconceptions in ecommerce strategy and introduce a systematic approach to effective marketing and growth.