Steven Hutt and Mac King discuss how technical debt and 'app bloat' become the primary bottlenecks for Shopify brands attempting to scale past $2-3M in revenue.
Steven Hutt and Mac King discuss how technical debt and 'app bloat' become the primary bottlenecks for Shopify brands attempting to scale past $2-3M in revenue.
The Hammersley Brothers explore the operational and financial inefficiencies that act as bottlenecks, causing eCommerce businesses to become slow and less profitable.
Focuses on logistics as the 'missed' bottleneck in ecommerce growth, explaining how scaling complexity leads to lost margins and operational gridlock.