Ian and Mark discuss the essential e-commerce fundamentals that most sellers overlook, focusing on core principles over 'shiny objects' or advanced tech.
Ian and Mark discuss the essential e-commerce fundamentals that most sellers overlook, focusing on core principles over 'shiny objects' or advanced tech.
Part of a 'Badass Basics' series, this episode focuses on the foundational elements of the post-purchase customer journey to ensure repeat business and growth.
Paolo Vidali argues for mastering e-commerce basics like profitability, customer service, and returns before pursuing advanced site features.