Ecommerce Financial Forecasting

Answer

Richard and Luke Austin discuss the 'Prophit System,' a methodology for building ecommerce forecasting models to align marketing with business goals.

Source: The Prophit System, Part 2: Model The Possibilities And Choose Your Path on Ecommerce Playbook.

Top episodes

1. 1. The Prophit System, Part 2: Model The Possibilities And Choose Your Path

   Ecommerce Playbook

   Richard and Luke Austin discuss the 'Prophit System,' a methodology for building ecommerce forecasting models to align marketing with business goals.

2. 2. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   A deep dive into setting growth KPIs and the philosophy of building bottoms-up financial models for ecommerce brands.

3. 3. What Your Financial Statements Aren't Telling You: Commandment #2 - Master Your Financial Statements

   The eCommerceFuel Podcast

   Andrew Youderian explores financial mastery for ecommerce, focusing on financial statements and building effective cash flow forecasts.

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