Ecommerce Experimentation

Answer

Hosts discuss their 'Big-Swing vs. Incremental' CRO framework for running faster ecommerce A/B tests while maintaining statistical confidence.

Source: Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework on Marketing Operators.

Top episodes

1. 1. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   Hosts discuss their 'Big-Swing vs. Incremental' CRO framework for running faster ecommerce A/B tests while maintaining statistical confidence.

2. 2. Ecommerce: Powerful Split Tests Part 3

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers share a series of the most impactful ecommerce split tests they've seen, focusing on engagement devices and cart changes.

3. 3. A/B Testing Strategies for eCommerce with Oliver Palmer, Conversion Rate Optimization Consultant at oliverpalmer.com

   The eCom Ops Podcast

   Consultant Oliver Palmer discusses eCommerce product optimization, A/B testing strategies, and user research for CRO.

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