Jimmy Kim and Chase Dimond debunk myths about e-commerce email personalization and discuss strategies for driving retention and revenue in 2025.
Jimmy Kim and Chase Dimond debunk myths about e-commerce email personalization and discuss strategies for driving retention and revenue in 2025.
This episode explores why email marketing remains an essential tool for e-commerce growth, focusing on building community, loyalty, and trust.
Andrew shares the '80/20' of email marketing, arguing that the number one way to generate more value is simply to increase sending frequency and consistency.