This episode addresses the critical issue of data inaccuracy in Shopify brands, explaining why server-side tracking is superior to traditional methods for profitable scaling.
This episode addresses the critical issue of data inaccuracy in Shopify brands, explaining why server-side tracking is superior to traditional methods for profitable scaling.
Paul Graeve discusses making eCommerce data simple and effective, focusing on frameworks for data-driven decision-making rather than just opinions.
Edward Upton of Littledata explains the importance of server-side tracking to ensure accurate data for eCommerce sites, specifically for brands like MADE.com.