Expert Jake Madoff discusses the importance of diversifying off Amazon into paid social, search, SEO, and CRO to build a resilient brand.
Expert Jake Madoff discusses the importance of diversifying off Amazon into paid social, search, SEO, and CRO to build a resilient brand.
Matt Bertulli joins to discuss scaling beyond Meta/Facebook ads and how to navigate the changing landscape of paid media for DTC brands.
Explores why long-term Amazon sellers are dropping off and the necessity of diversification strategies to mitigate platform risk.