Explores the 'Volume Retailer' trap where high revenue doesn't translate to profit, focusing on the Profit Velocity metric for business performance.
Explores the 'Volume Retailer' trap where high revenue doesn't translate to profit, focusing on the Profit Velocity metric for business performance.
A deep dive into making ecommerce sites more nimble by identifying inefficiencies, optimizing fulfillment costs, and improving ROI.
Ian and Mark search for the ultimate benchmarking KPI to measure ecommerce performance regardless of market or margins.