Todd VanderStelt, a former Amazonian, discusses using BI and metrics like ROAS, CAC, and Life Time Value to grow Amazon sales profitably.
Todd VanderStelt, a former Amazonian, discusses using BI and metrics like ROAS, CAC, and Life Time Value to grow Amazon sales profitably.
The Hammersley Brothers break down how to track and analyze hidden costs, marketing ROI, and attribution to keep an ecommerce business profitable.
An interview with Judah Phillips, author of the book 'eCommerce Analytics', covering LTV and how to improve digital strategy through data.