Mark and Ian explore the quality of ecommerce agencies, defining what makes an agency 'good' or 'bad' and how clients should evaluate their reporting and performance.
Mark and Ian explore the quality of ecommerce agencies, defining what makes an agency 'good' or 'bad' and how clients should evaluate their reporting and performance.
A blunt look at the marketing agency landscape, offering strategies for ecommerce founders to find and manage effective agency partners.
Focuses on the relationship between brands and agencies, specifically discussing the strategy of BVA (a leading Shopify/DTC agency) and its acquisition by The Stable.