Dylan Lam discusses using Kickstarter to validate products and build a community of early backers and adopters for eCommerce brands.
Dylan Lam discusses using Kickstarter to validate products and build a community of early backers and adopters for eCommerce brands.
Jim Huffman outlines steps to scale Shopify stores, specifically focusing on how to capture and nurture early interest from potential customers.
Daniel Parekh-Hill explains how pre-order strategies create a sense of exclusivity and connection for early customers while reducing waste.