E-Commerce Tracking

Top 3 podcast episodes answering this question on AskThePods · e-commerce tracking best practices.

Answer

Edward Upton discusses the technical shift to server-side tracking to ensure data accuracy for online merchants.

Source: How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton on Ecommerce Coffee Break.

Top episodes

  1. 1. How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton

    Ecommerce Coffee Break

    Edward Upton discusses the technical shift to server-side tracking to ensure data accuracy for online merchants.

  2. 2. My Cringeworthy Google Analytics Mistakes

    The eCommerceFuel Podcast

    A deep dive into using Google Analytics correctly for e-commerce, focusing on tracking goals, conversions, and UTM parameters.

  3. 3. eCommerce Marketing using Tracking Pages with Irina Poddubnaia, Founder at TrackMage

    The eCom Ops Podcast

    Irina Poddubnaia explains how to turn delivery tracking pages into marketing assets to improve customer experience and retention.

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