E-Commerce Tracking

Answer

Edward Upton explains the technical shift to server-side tracking to ensure accurate data for Shopify and other platforms despite privacy restrictions.

Source: How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton on Ecommerce Coffee Break.

Top episodes

1. 1. How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton

   Ecommerce Coffee Break

   Edward Upton explains the technical shift to server-side tracking to ensure accurate data for Shopify and other platforms despite privacy restrictions.

2. 2. eCommerce Marketing using Tracking Pages with Irina Poddubnaia, Founder at TrackMage

   The eCom Ops Podcast

   Irina Poddubnaia discusses how to turn post-purchase tracking pages into high-converting marketing assets for e-commerce brands.

3. 3. The Power Of Relentlessly Pursuing Profit

   The Andrew Faris Podcast

   Andrew Faris discusses pursuing profit in DTC, featuring a segment on the necessity of server-side tracking for accurate ad performance measurement.

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