Mark and Ian Hammersley discuss misleading metrics like inflated conversion rates and ROAS, focusing on what truly matters for scaling a profitable business.
Mark and Ian Hammersley discuss misleading metrics like inflated conversion rates and ROAS, focusing on what truly matters for scaling a profitable business.
A guide on managing e-commerce data to maximize profit, covering which metrics to monitor at different time intervals to ensure growth.
An exploration of the 'ultimate' benchmarking KPI for e-commerce sites to measure success regardless of industry or margin.