Ian Hammersley discusses his book "Ultimate Guide to e-Commerce Growth," focusing on 7 specific KPIs to scale an e-commerce shop to over £10 million.
Ian Hammersley discusses his book "Ultimate Guide to e-Commerce Growth," focusing on 7 specific KPIs to scale an e-commerce shop to over £10 million.
James King from Data Made Simple joins the show to discuss specific, actionable KPIs and e-commerce analytics crucial for business leaders and growth.
Eric Bandholz shares 'margin hacks' and lists essential KPIs such as Net Revenue, COGS, CAC, and CLTV that e-commerce stores must track to stay profitable.