Andy Isom discusses building an Amazon brand that stands out against heavy competition by focusing on brand equity and market research.
Andy Isom discusses building an Amazon brand that stands out against heavy competition by focusing on brand equity and market research.
A news-focused episode analyzing how Amazon's new 'Haul' program and Black Friday strategies serve as a competitive response to Shein and Temu.
Bill D’Alessandro and Andrew Youderian dive deep into competitor focus, discussing when and how much to prioritize competitive analysis.