Ian and Mark Hammersley search for a universal e-commerce benchmark KPI that applies across different markets and margins.
Ian and Mark Hammersley search for a universal e-commerce benchmark KPI that applies across different markets and margins.
Russ Dieringer of Stratably discusses e-commerce dynamics, market trends, and benchmarking consumer brands to understand competitor performance.
Andrew, Aaron Orendorff, and Taylor Holiday analyze data from over 230 businesses to establish DTC benchmarks across $2.3B in revenue.