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Emma Lifer discusses winning in marketplaces by frequently updating product content to stay relevant for AI discovery and merchandising.

Source: How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager on New Frontier (AI & Ecommerce).

Top episodes

1. 1. How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager

   New Frontier (AI & Ecommerce)

   Emma Lifer discusses winning in marketplaces by frequently updating product content to stay relevant for AI discovery and merchandising.

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   Max Sinclair provides a guide to Generative Engine Optimization (GEO) and navigating AI-powered search engines like Amazon's Rufus.

3. 3. Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair

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