Jay Myers and Daniel Patricio (ex-Shopify) discuss strategic promotions, specifically highlighting dynamic discounting as a tool for increasing AOV without destroying profit margins.
Jay Myers and Daniel Patricio (ex-Shopify) discuss strategic promotions, specifically highlighting dynamic discounting as a tool for increasing AOV without destroying profit margins.
Alex Hormozi explores continuity models and earnings-based discounts that incentivize long-term customer retention.
Dennis Hegstad discusses Shopify coupon leaks and the shift toward dynamic pricing strategies to protect merchant margins from automated discount injectors.