Ex-Shopify leader Daniel Patricio discusses high-converting promotion strategies, specifically highlighting dynamic discounting as a method to boost AOV without hurting margins.
Ex-Shopify leader Daniel Patricio discusses high-converting promotion strategies, specifically highlighting dynamic discounting as a method to boost AOV without hurting margins.
An analysis of 162,000 discount codes reveals how top brands use behavior-based offers and unique codes rather than generic sitewide sales to protect margins.
Blake Young explains how to use inventory planning and analytics to save price losses by implementing discounts that adjust as stock levels change.