Explores strategic Shopify promotions including dynamic discounting to increase AOV and perceived value without destroying profit margins.
Explores strategic Shopify promotions including dynamic discounting to increase AOV and perceived value without destroying profit margins.
Focuses on Amazon price testing and the implementation of AI-driven dynamic pricing and discounting strategies for sellers.
Analyzes over 162,000 discount codes to reveal strategies for moving from generic coupons to behavior-based, margin-protecting offers.