Ex-Shopify product leader Daniel Patricio joins to discuss strategic promotions, specifically highlighting dynamic discounting to increase perceived value and AOV.
Ex-Shopify product leader Daniel Patricio joins to discuss strategic promotions, specifically highlighting dynamic discounting to increase perceived value and AOV.
Alex Hormozi explores continuity models and 'lifetime discounts' that function dynamically based on customer retention and specific churn points.
Analysis of 182 million Shopify discount codes to determine how personalized, data-driven strategies outperform simple percentage-off tactics.