Explores the evolution of creative strategy in Meta's 'Andromeda Era,' focusing on algorithm-driven optimization and creative diversity.
Explores the evolution of creative strategy in Meta's 'Andromeda Era,' focusing on algorithm-driven optimization and creative diversity.
Meta’s Global Head of SMB joins to discuss scaling creative assets and optimizing media buying using AI and automated tools.
The team discusses the latest Meta updates, performance creative, and the transition from organic to paid social flywheels.