John Wong discusses why DTC brands should embrace wholesale to build credibility and reach established consumer bases through retailers like Nordstrom.
John Wong discusses why DTC brands should embrace wholesale to build credibility and reach established consumer bases through retailers like Nordstrom.
A follow-up case study on how shifting from a DTC model into retail/wholesale environments affected a CPG brand's viability.
Co-founders of perfectwhitetee explain their transition from wholesale to DTC and the strategic shifts required to make both models work.