Explores Rotten's expansion from a single online product to 1,000+ retail locations, focusing on seeding strategy and standing out at checkout.
Explores Rotten's expansion from a single online product to 1,000+ retail locations, focusing on seeding strategy and standing out at checkout.
Birddogs' finance lead discusses the transition from a Shark Tank DTC brand to selling through major retailers like Dick's Sporting Goods.
Explores the evolution of the DTC model into 'DTC 3.0,' focusing on sustainability and profitability in a complex retail ecosystem.