Dtc To Wholesale Expansion

Answer

Rotten's Michael Fisher shares the journey from a single DTC product to 1,000+ retail locations, detailing seeding strategies and brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Rotten's Michael Fisher shares the journey from a single DTC product to 1,000+ retail locations, detailing seeding strategies and brand IP.

2. 2. Break Into an Established Market With These Retail Strategies

   Shopify Masters

   Original Duckhead explains their strategy for targeting retailers first and managing the synergy between wholesale and D2C channels.

3. 3. [STEP BY STEP] The Spend Behind the Scale

   Future Commerce

   Finance and ops lead at Birddogs discusses the transition from a Shark Tank DTC brand to selling through major retailers like Dick's Sporting Goods.

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