Dtc To Wholesale Expansion

Answer

Michael Fisher of Rotten discusses the strategic shift from a single online product to being stocked in over 1,000 retail locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses the strategic shift from a single online product to being stocked in over 1,000 retail locations.

2. 2. Break Into an Established Market With These Retail Strategies

   Shopify Masters

   Original Duckhead shares strategies for breaking into established markets by targeting retailers first and managing the synergy between wholesale and DTC.

3. 3. [STEP BY STEP] The Spend Behind the Scale

   Future Commerce

   Sushmitha Radhakrishnan of Birddogs explains the operational and financial reality of a DTC brand expanding into major retail like Dick's Sporting Goods.

← Search again on AskThePods