Casey Hill discusses the strategic shift from a Kickstarter/DTC foundation into physical retail, focusing on marketing funnel changes and key growth considerations.
Casey Hill discusses the strategic shift from a Kickstarter/DTC foundation into physical retail, focusing on marketing funnel changes and key growth considerations.
Michael Fisher of Rotten shares the journey from a single online product to being stocked in over 1,000 retail locations, focusing on retail expansion strategy.
Hosts Nik Sharma and Moiz Ali discuss the realities of moving into physical retail, including 'selling velocity' and the common pitfalls DTC brands face.