Founders of SALT & STONE discuss how they built a digital presence so strong that Sephora approached them, treating DTC as a launchpad for wholesale expansion.
Founders of SALT & STONE discuss how they built a digital presence so strong that Sephora approached them, treating DTC as a launchpad for wholesale expansion.
Michael Fisher of Rotten explains the journey from a single online product to expanding into 1,000+ retail locations, focusing on seeding strategy and standing out in-store.
A deep dive into the specific tactics required for a successful mass-retail launch, using Dr. Squatch's Walmart expansion as a case study.