Dtc To Retail Expansion

Answer

Rotten's founder explains the seeding strategy and brand IP required to scale from a digital-only launch to 1,000+ retail locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Rotten's founder explains the seeding strategy and brand IP required to scale from a digital-only launch to 1,000+ retail locations.

2. 2. Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde

   DTC Podcast

   Martin Forde shares lessons from Dr. Squatch's Walmart launch, focusing on using DTC data to drive retail velocity and negotiate with major partners.

3. 3. Ep 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro Channel

   DTC Podcast

   Bushbalm's co-founder returns to share how the brand achieved 70% growth by prioritizing retail expansion and professional sales channels.

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