Sarah Hoffman explains how Maker Wine evolved from a pure DTC model into an omnichannel brand seen in stadiums and on flights.
Sarah Hoffman explains how Maker Wine evolved from a pure DTC model into an omnichannel brand seen in stadiums and on flights.
Experts debate the pros and cons of focusing on a dedicated DTC site versus diversifying into Amazon and other channels.
Chris Hardisty discusses how jewelry brand Kendra Scott manages DTC growth and leverages omnichannel retail strategies to stay relevant.