Experts debate the pros and cons of focusing entirely on Amazon versus building a diversified direct-to-consumer brand.
Experts debate the pros and cons of focusing entirely on Amazon versus building a diversified direct-to-consumer brand.
Bradley Sutton discusses how DTC brands should view Amazon as a core growth pillar rather than just a backup channel.
Covers the 'multi-marketplace trap' where DTC brands see revenue growth on Amazon but flat profits, and how to scale correctly.