Experts debate the merits of a diversified DTC model versus going all-in on Amazon, focusing on control and data.
Experts debate the merits of a diversified DTC model versus going all-in on Amazon, focusing on control and data.
Clare Hornby explores why Me+Em remains exclusively DTC to protect margins and leverage vertical integration.
Cindy Marshall discusses using DTC marketing tactics to drive ROI and the inherent advantages of the direct-to-consumer model.