Dtc Index Data

Answer

Analyzes May 2024 ecommerce data, consumer sentiment, and macro performance metrics provided by the DTC Index consortium.

Source: State of the Industry: May's eCommerce Trends & Insights on Ecommerce Playbook.

Top episodes

1. 1. State of the Industry: May's eCommerce Trends & Insights

   Ecommerce Playbook

   Analyzes May 2024 ecommerce data, consumer sentiment, and macro performance metrics provided by the DTC Index consortium.

2. 2. We Built Our Own Incrementality Testing Tool

   Ecommerce Playbook

   Explores incrementality testing and the Direct to Consumer Confidence Index (DTCCI) to provide a real-time view of customer sentiment.

3. 3. Introducing: The Direct To Consumer Confidence Index

   Ecommerce Playbook

   The launch episode for the Direct-to-Consumer Confidence Index (DTCCI), explaining how it tracks real-time macroeconomic sentiment for brands.

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