DTC veteran Mike Stevens discusses "The Direct to Consumer Playbook," detailing strategies and common pitfalls brands face when trying to scale.
DTC veteran Mike Stevens discusses "The Direct to Consumer Playbook," detailing strategies and common pitfalls brands face when trying to scale.
Explores the evolution of DTC into 'DTC 3.0,' focusing on sustainability and profitability in a challenging retail environment and why the traditional model is struggling.
A candid discussion on DTC brand failures, bankruptcies after peak seasons, and the specific hurdles that lead to a 'knockout punch' for businesses.