Dtc Category Creation

Answer

Sarah Hoffman of Maker Wine explains how she used repositioning and category creation to scale a canned wine brand into stadiums and airlines.

Source: Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums on DTC Podcast.

Top episodes

1. 1. Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums

   DTC Podcast

   Sarah Hoffman of Maker Wine explains how she used repositioning and category creation to scale a canned wine brand into stadiums and airlines.

2. 2. Cutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS Clothing

   Stairway to CEO

   Steven Borrelli, CEO of CUTS Clothing, shares how he grew a hundred-million-dollar DTC business by creating the 'work leisure' category.

3. 3. Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences

   DTC Podcast

   Pilothouse’s strategy team breaks down building real strategy for DTC brands, focusing on positioning and audience growth.

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