Hanna Andersson's CEO discusses transitioning to a 100% DTC model, focusing on process optimization and customer data analytics.
Hanna Andersson's CEO discusses transitioning to a 100% DTC model, focusing on process optimization and customer data analytics.
Cindy Marshall explains how DTC marketing tactics and selling directly to consumers benefit brands through higher lifetime values and profit.
Jimmy Joy's leadership discusses refocusing on DTC to reduce friction with retail partnerships and improve brand storytelling.