Hanna Andersson's CEO discusses transitioning to a 100% DTC model, emphasizing streamlining processes and leveraging customer data for optimization.
Hanna Andersson's CEO discusses transitioning to a 100% DTC model, emphasizing streamlining processes and leveraging customer data for optimization.
Cindy Marshall discusses using DTC marketing tactics to drive profit and improve customer lifetime value for brands.
Jimmy Joy's leadership discusses why they refocused on DTC after trying retail, focusing on brand storytelling and pricing control.