Mack Weldon founder Brian Berger discusses the evolution of DTC and how to survive the shift from the 'VC-funded bubble' to a focus on profitability.
Mack Weldon founder Brian Berger discusses the evolution of DTC and how to survive the shift from the 'VC-funded bubble' to a focus on profitability.
Analyzes survey data from over 600 DTC brands to identify current trends in margin pressure, demand uncertainty, and economic challenges.
Explores how DTC brands get stuck in tactical cycles and why building a high-level strategy is critical to overcoming scaling hurdles.