Dtc Apparel

Answer

Jen Menchaca and Lisa Hickey explain building 'perfectwhitetee,' shifting from wholesale to a successful direct-to-consumer T-shirt business.

Source: Why Going DTC Isn’t as Simple as Putting Your Inventory Online on Shopify Masters.

Top episodes

1. 1. Why Going DTC Isn’t as Simple as Putting Your Inventory Online

   Shopify Masters

   Jen Menchaca and Lisa Hickey explain building 'perfectwhitetee,' shifting from wholesale to a successful direct-to-consumer T-shirt business.

2. 2. Cutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS Clothing

   Stairway to CEO

   The story of Steven Borrelli, Founder of CUTS Clothing, and his journey disrupting the apparel industry with a DTC model.

3. 3. 'We're kind of at the beginning of building a community': Hanna Andersson CEO Aimée Lapic on how the 40-year-old kids' apparel brand is evolving

   Modern Retail Podcast

   Hanna Andersson's CEO discusses transitioning a heritage kids' clothing brand into a modern DTC e-commerce powerhouse.

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