Drop Model Strategy

Answer

Erika Geraerts of Fluff discusses how to run a business using an innovative drop model that opens only four times a year to grow profit and community.

Source: How to Implement a Limited Drop Model Without Losing Money on Shopify Masters.

Top episodes

1. 1. How to Implement a Limited Drop Model Without Losing Money

   Shopify Masters

   Erika Geraerts of Fluff discusses how to run a business using an innovative drop model that opens only four times a year to grow profit and community.

2. 2. Ep 428: Brandon Horoho from Montana Knife Company: Chronicles of the Drop Model at 8 Figure Scale + Secret VIPS

   DTC Podcast

   Brandon Horoho of Montana Knife Company explains the mechanics of the drop model for high-scale product launches and building a VIP community.

3. 3. Ep 467: Building a Mission-Led Brand: Lessons from Better Basics’ Plastic-Free Journey

   DTC Podcast

   Samantha Rayner shares lessons on adopting a drop model to manage inventory and create customer urgency for a mission-led brand.

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