Alex Hormozi breaks down downsell offers as part of his $100M Money Models book, focusing on feature removal strategies.
Alex Hormozi breaks down downsell offers as part of his $100M Money Models book, focusing on feature removal strategies.
A deep dive into money models including trial downsell mechanisms that convert non-buyers into customers.
Hormozi outlines the step-by-step process of building a money model, identifying the downsell as step three to maximize customer acquisition.