Diversity And Inclusion Strategy

Answer

Connor MacDonald, Cody Plofker, and Connor Rolain discuss how legacy brands like Lexus are shifting from broad reach to building cultural equity through creator partnerships.

Source: Creators Over Reach: How to Rewrite Your Influencer Marketing on Marketing Operators.

Top episodes

1. 1. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   Connor MacDonald, Cody Plofker, and Connor Rolain discuss how legacy brands like Lexus are shifting from broad reach to building cultural equity through creator partnerships.

2. 2. From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff

   Marketing Operators

   Liz Anthony, Chief of Staff at Halfdays, explains how her brand balances performance marketing with a mission-driven approach to women's outdoor apparel.

3. 3. 500% Growth: Inside Cadence’s DTC and Retail Playbook

   Marketing Operators

   Matty Martin of Cadence joins the team to discuss scaling a sports hydration brand by being selective about their customer base and retail playbook.

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